I have to say, i'd never go to family and friends to help financially support a campaign. Why put them in an awkward situation? I know all the crowdfunding articles say - go to your family and friends, they'll go to their wider circle etc. this is in my opinion utter nonsense. The problem is, the moment you, in effect, ask friends and family to 'give' you money to support a dream of yours which, may or may not come to life you are now the same as all those other people who try MLM selling to friends and family - at best it's short lived, at worst you start losing friends.
It is better to concentrate on the wider picture and keep friends and relatives out of it until you get your success!
We are launching our campaign within the next 10 days and it's going to be a lot of hard work!!