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Share Your Kickstarter Story (Updates, Campaign Stats, Marketing Strategies Used)

3 tips for a speedy launch

Treat this section like a blog for your Kickstarter journey. Feel free to share project stats and lessons learned. Hold yourself accountable to new weekly goals by sharing them with us!

by rozebuds » Wed May 31, 2017 3:05 am

Hi All,

We reached our funding goal of $30k in 24 hours and have since reached 200% funding with 23 days to go. We followed a ton of advice from this forum and wanted to give something back with a few useful tips that we feel made a big difference for us as Kickstarter first-timers.

1. Your pre-launch email ratio needs to be at least 12:1.
We had over 3,000 emails going in to launch that we had accumulated over months of pre-launch advertising and partnering with Funded Today. This proved to be very close to the number we needed in order to hit our funding goal and converted at about 12:1.

2. Test out different combinations of your 3 Basic Data Points.
Kickstarter can be a very valuable referral source for your campaign, but you need to get your 3 basic data points (title, thumbnail and short description) to be as compelling as possible for people to click on your campaign over all the others. To help with this, we took screen shots of the categories that we would appear in and then played with various possibilities in PowerPoint until we found our ideal combination.

Here are some of the combos we played with - we're in the bottom left in each of the 3 examples.

Forum Browser.jpg
Forum Browser.jpg (228.39 KiB) Viewed 467 times

3. Create an info graphic for first time backers.
This was a crucial factor for us. We would have lost sales for sure if we didn't provide this to our email subscribers. We found a few decent examples which we based our starting point on and then evolved the image that I've attached here. (message me if you'd like and I'll share the ppt file which you can then update for your own campaign).

Rozebuds Back Infographic.jpg
Rozebuds Back Infographic.jpg (201.12 KiB) Viewed 467 times

Here is our campaign; ... -earphones
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by kevin » Wed May 31, 2017 4:14 am

Good tips. Thanks
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by Cristina » Wed Jun 14, 2017 7:01 am

This post has been moved to the Share Your Kickstarter Story (Updates, Campaign Stats, Marketing Strategies Used)
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