When doing my research for launching a Kickstarter project, it has been stated pretty much everywhere that campaigns that last 30 days or shorter are the most successful. I'm wondering if this is only an association, or if there are direct reasons for why 31+ day campaigns don't fare as well.
Some of my thoughts:
1) Creators may erroneously think that the more time they have to collect money, that it *will* result in more pledges. (They probably didn't do their research and/or didn't put much effort into the campaign.)
2) I don't know the history of Kickstarter too well, but if they started out with campaigns only going up to 30 days (I think they did?), it may have set a precedent - as in the impulse for backers to avoid 31+ day campaigns was artificially (but unintentionally) created. This could apply to any other ways that a 30 day campaign precedent could have been set.
3) Media (including social media) attention wears off pretty quickly, so if there is no urgency to pledge (because it's over in 29 days!!!), people just won't take the initiative.
Does anybody have thoughts on this, or better yet, know of some research that looks into it?
(This is merely out of curiosity. While I am planning to launch a project soon, it will only be set to 30 days, and unless I have a good reason to, no future projects will go further than that amount of time.)