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Kickstarter Tips and Advice

6 Tips For Advertising your Kickstarter Campaign on Facebook

Tips to help you plan and run a successful campaign.

by victorjack » Tue Oct 11, 2016 12:59 pm

At the time of writing, Facebook is the largest social network out there. This means that there’s a HUGE opportunity to connect with backers on the platform.

Everyone thinks that advertising is a one-click solution (no pun intended). You’ll pour some money into advertisements and instantly get more backers. That’s not true.

Initially, many entrepreneurs and small business owners lose money on Facebook and other advertising platforms.

Whether it’s their targeting or actual advertisement, they don’t know what it takes to convert clicks into customers.

There’s a strategy for creating high converting advertisements. I hope some of these tips get you started on the right path!

Read more: ... -facebook/
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by sacharya78 » Wed Oct 19, 2016 11:06 pm

Wow - didnt know a lot of things here. My campaign is launching tomorrow - hope I am not too late to use some of these tips
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by TiMe22 » Mon Oct 31, 2016 6:38 pm

For us re-targeting based on a FB pixel results relatively good. The amount of money we spent to create enough people who got tagged with the pixel is still a bit too high for the results though, but we have over 2 more weeks to keep targeting the audience we created....
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by CecileKhalifa » Tue Nov 01, 2016 2:45 pm

Hi, I was one of the kickstarter user who used to think that one click will give us one baker, so I will read carefully the tips you provide, and I thank you greatly for your help!
Thank you
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by cp1234 » Thu Nov 03, 2016 11:50 am

Yes, I totally agree with @victorjack. It still holds true until now i.e. November 2016 that Facebook is still the largest social network that's especially crucial to promote your Kickstarter campaign. I can say this because my campaign (see: gets a lot of traffic from Facebook (10-20%) because:
1. We built a vibrant, close-knitted online community before we launched our Kickstarter campaign.
2. We always post great content CONSISTENTLY that add values to our audience's interest and we try our best to avoid being over pushy / too sales-oriented.
3. We hold weekly Facebook contests to incentivize our followers to share our Kickstarter campaign content to their Facebook timeline, which in turn reaches their friends of friends. This is a great way to increase brand awareness.
4. Last but not least, we run Facebook Ads, which is a great avenue to for targetted advertising. We can modify the group of audience we want to target.

For more tips and tricks on how to promote your Kickstarter campaign, check out my thread here:

Hope this helps :)
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by nicolazs » Fri Nov 04, 2016 8:58 am

Great tips!
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by orfeo » Wed Nov 09, 2016 6:21 am

Great tips Thanks!!
In addition to that I think
1) using Facebook Ads Efficiently 2) engagement with the viewers or commentators are they key tips.
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by iml1nk » Mon Nov 14, 2016 7:47 am

Great tips! We've definitely learned a lot through our facebook ad but this was good for me :)
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by MGR.KING » Sat Nov 19, 2016 11:50 pm

Just started using facebook ads and thought i was getting good results but now im keen to implement these and see where i boost it too!

thanks for the great tips!
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by valerianoromano » Mon Nov 28, 2016 4:53 pm

thanks for the tips !
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