First; shameless plug, this is my current campaign, If you like it - help a brotha out:https://www.kickstarter.com/projects/646461404/cable-carousel-an-elegant-cable-organizer?utm_source=AdvicePost&utm_medium=text&utm_campaign=Kickstarter%20Campaign
For giggles, this was my first failure - what took 45 days in this campaign, my current one did in <2 hours:https://www.kickstarter.com/projects/646461404/cable-carousel-metal-cable-organizer
First off, for anyone reading this when it's already too late (you're 10 days in and have no hope of getting funded). Let me just say no successful person was instantly successful. Failure is the ugly step-brother of success, and if you want to get in bed with success. You need to get comfortable shaking hands with failure. Instant success is for the movies and maybe a lucky few.
So learn, move on, and re-launch your campaign. (unless your idea sucks
That said - my first campaign I thought I was doing everything right. I made a decent video, took good pictures, set good rewards, had a decent product. But I made several mistakes.
1. Determine your funding GOALS and REQUIREMENTS.
THEY ARE NOT THE SAME THING. The minimum funding amount you request should be your requirement. NOT your goal. I set my goal way too high - I set my goal based on what other similar previous products successfully raised, but in reality the amount was not necessary to start production.
When I campaign launched and had a pretty slow start - I instantly dug a grave for it.
2. Start building your social media presence 2-4 weeks ago
. You'll later read how my Facebook ads (the ones that landed on my campaign page to try and get pledges) didn't do crap for me. BUT the Facebook ads I used to promote my Facebook page.http://www.facebook.com/minimaelco
did a got me a lot of "likes and followers". Unfortunately, I started building my FB page the day my first campaign went live. So by the time I built a tiny following on Facebook my campaign was basically a sunken ship. On my re-launch - my Facebook page - combined with my previous backers pushed me to 200% fully funded within an hour. (Needless to say, I was stoked)
3. Completely setup Google Analytics before you start your campaign.
Use it to track the effectiveness (conversion rate) of ALL your ad campaigns. Here is how I did that.
-Follow this guide -> http://www.kickstarterbible.com/verses/2015/5/9/kickstarter-and-google-analytics
-Make some custom URLs for your ads, you will use these to track how effective your different ads are. Use this.https://support.google.com/analytics/answer/1033867?hl=en
-Set your campaign source to "Facebook" or "Google Ads" "Reddit" or whatever you use to advertise
-Set campaign medium to "CPC" "CPM" "Ad" or whatever you use...This isn't really important for anything so don't stress if you don't understand what to put here
-Campaign Term I've just left blank..
-Campaign Content, this is where I put it a descriptive word for the type of ad i'll use this link for.. For instance lets say i put 2 Ads on FB - "Ad1" and "Ad2" I would then generate 2 URLs with this builder. One for each.
-Set Campaign Name to "Kickstarter"
-Make ads, and drive traffic to the URLs you made.
If conversions are made on THOSE URLs you'll see the conversions in the e-commerce section of your Google Analytics dash board.
4. Once you start your campaign, brace yourself for the onslaught of people claiming to do any sort of PR for money
- I won't pretend to be a 6 figure success on Kickstarter, I know my campaign is pretty small. But I'm pretty damn sure the super successful campaigns are not blowing their money on trolls trying to make a buck. Arbitrarily throwing sums of money at your campaign will not result in success
. Hell I even tried throwing money via multiple very targeted Facebook ads - I got tons of clicks, but ZERO conversions. Be careful.
5. Facebook ads bring me to my last piece of advice. When it comes to targeted ad campaigns. This is all the advice I can offer.
-Consult someone legitimate who knows what they're doing (because clearly i don't - but if you do. Contact me)
-Track your damn conversion rate - if something isn't working. Stop throwing money at it.
try a different audience, ad content, or medium.
That's all I got for now - I have a Reddit ad campaign starting on 2/12/16 so hopefully that has more success, but I'll report back either way. I've learned a lot more than this but these are the big take aways that I hope will help a lot of you. I'll write a much more detailed (and better edited) post after the craziness settles with my campaign.
Wish me luck.