how do you go viral?
1. make timelapse video showing how you use eMinnow for 1 second, throw it in the water, theres timer on the bottom right of the video which will show the time between you first throw the bait and caught the fish.
2. make a graph percentage showing how much time you can save and how the projected value of your time can be increase with more fish caught.
both of this will increase the target audience impression about your product. some people just want to look good in front of the others. and fishing is one of the way they can because its a good sport which only few people understand the sense of it.
the small talks,
the awkward silence,
the satisfaction when your rod wiggle a lil bit.
connect with your audience.
get them to understand you from emotional to scientific or even mathematical level. goodluck.