I'd like to get a little "ADVANCED" today...
As I mentioned in the previous post - I'm about to launch my fourth Kickstarter project around 36 hours from now as I type this
Now, there are a few things that are different to how I run a crowdfunding campaign compared to most others.#1 - I know exactly what I'm doing
I don't mean for this to sounds arrogant - but, for the most part, I've got a good handle on what works and what doesn't. And relatedly I can predict with a fair degree of accuracy the types of numbers (in terms of both Backers and Dollars) I can expect.#2 - It's not about getting funded
Because I have a list
of previous Backers and Customers ...it's no longer about if
the project gets funded ...it's about how much will it be over-funded by.
Getting funded is no big trick at this stage. I have chosen a somewhat arbitrary number of NZD$9000 (around USD$7400) ...makes no difference really. The campaign is almost certain to break $10k on the first day anyway.#3 - Get it over quickly
Related to #2 above about it not being about the money ...then I want to get the project over and onto the next one as quickly as possible.
After analysing the previous funding statistics from my previous campaign, as well as taking into account the time it will take me to get the project Rewards produced and shipped, I'm planning to run the campaign for 21 days.
I'm hoping this will give me enough time to have the Rewards shipped for Christmas and perhaps launch another campaign before the end of the year (although I'm a little optimistic on this perhaps as stuff always
goes wrong no matter how well I plan).
Damn, this coffee shop is going to close...
I'll end this here for now and continue later.