Sorry if this is a repost, i'm having some trouble finding good data on this subject. I'm interested in finding out what kind of conversion rates are being experienced on Kickstarter (i.e. [# of Pledges / unique visits to campaign]).
We have read a few places that kickstarter tends to convert better than an average eCommerce website, some numbers i've see are as high as 10%. I'm guessing this is variable by pledge levels, type of product etc, but there must be some rule of thumb that has developed over the years that can be used for planning purposes.
It would also be awesome if you could share rates / metrics that you have seen on your own campaigns.