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Crowd PR pushy sales tactics

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by p90xsmalls » Sat Jan 06, 2018 5:43 pm

My kickstarter crowdfunding campaign got an email from a PR agency going by the name of Crowd PR or something. They go on about the PR they’ve done for crowdfunding campaigns, how they’re the best PR agency for crowdfunding. Yeah right. How am I supposed to verify any of this? Doesn't jive with me… Crowd PR... just doesn't feel right. I’d like some tips from the crowdfunding community on how to verify info from all these pr firms who are emailing me (crowd.pr is not the only one). PS - their site is http://www.crowd.pr
Last edited by p90xsmalls on Sat Jan 06, 2018 9:40 pm, edited 1 time in total.
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by wgbriefcase » Sat Jan 06, 2018 5:45 pm

We’ve hired about 10 kickstarter pr companies in total over the course of our pr campaigns. Some have worked amazingly, with PR resulting in coverage blogs all over the place. I’ve never heard of crowd pr or crowd.pr whatever their name is, but I can tell you one thing for sure. Don’t hire crowd pr unless they come to you with the proper introductions. Allow me to explain further. You must automatically disregard any pr firm / agency who emails your kickstarter campaign directly. If you don’t already know of this firm (and it sounds like you don’t already know of crowd pr) then it means they are not good at their work. All of the good marketing agencies are already known. Stick with the pr firms you know. Crowdfunding is tricky and PR is high risk. If this crowd pr was soooo good at what they do, they would be know to you and the community. But they are not. Red flag right there my friend. A kickstarter campaign is a big deal, and you can’t afford to take any risks on a pr firm or agency who may or may not be a total scam. Rule of thumb: if you don’t already know this pr firm, then steer clear. Plus i did a google of crowd.pr and i see no reviews anywhere, so there’s that too.

Choosing the right pr agency can do wonders for a campaign, online publications are a vital source of backers. Journalists can be hard to get in touch with, so relationships with journalists is key. This is why choosing the right firm is so hard, because not every agency is able to maintain connections to journalists and publications. Many of them don’t even know what that is. Hope this helps and best of luck with your kickstarter friend!
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by FRAUDWATCHMAN » Sat Jan 06, 2018 5:45 pm

Did a bit of whois research on Crowd PR using nic.pr/whois check out what came up:

Domain Registration Created on Thursday, June 01, 2017 Technical Contact Name Crowd PR Organization Crowd PR LLC Address 156 2nd St City San Francisco Billing Contact Crowd PR Organization Crowd PR LLC Nameserver 1 freedns1.registrar-servers.com E-mail: @crowd.pr United States Phone: 4157128099 Fax: E-mail: @crowd.pr Contact: Billing Organization

I’d say pass on them. Any legit company uses a real person as their registrant contact, theirs is just listed as Crowd PR / Crowd PR LLC. Every real company ive searched like this has a person’s name. Beware!
I am the watchman of fraud, always on the lookout to report crowdfunding scams, thieves, and falsehood. I've fell for countless crowdfunding scams, and it's my mission to stop as many of them as possible.
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by drudge » Sat Jan 06, 2018 5:52 pm

I keep a log of the crowdfunding agencies i research for my campaigns, it helps me remember which ones to avoid when im live. and i just so happen to have a convo from crowd.pr. I’ll just let it play here. Enjoy!

CROWD PR MESSAGE 1:
Rene Smith <rene@crowd.pr > wrote:
I am an employee of Crowd PR. We did the PR for the Shonin Wearable Camera campaign. Shonin has added the Crowd PR badge and website address to the bottom of their kickstarter page for verification: kickstarter.com/projects/shonin/shonin. Check out our website: www.crowd.pr

MY MESSAGE 1:
I’m not looking at that campaign, I don’t do the work, that is your job. If you want to work for my campaign, then submit a proposal as well as 9 references. I’m not really interested though, we’re doing just fine without any marketing. I don’t pay for marketing, I pay for results.

CROWD PR MESSAGE 2:
Rene Smith <rene@crowd.pr > wrote:
I think you’d benefit from marketing, most big campaigns do lots of marketing. Here is several campaigns we’ve worked with this year (we are a new agency):

https://crowd.pr/amabrush
https://crowd.pr/kuroi-hana
https://crowd.pr/whitefox-keyboard
https://crowd.pr/huskeecup-3
https://crowd.pr/shonin
https://crowd.pr/mymug

Rene Smith | Sales
Crowd PR | www.crowd.pr

MY MESSAGE 2:
Again, I’m not doing any work. You need a find a way to prove to me that you did those campaigns. How much do you charge for crowdfunding promotion?

CROWD PR MESSAGE 3:
Our rate is $3k per month, and we work with many of our clients post-kickstarter for continuing PR if you move to indiegogo indemand.

Rene Smith | Sales
Crowd PR | www.crowd.pr

MY MESSAGE 3:
I’ll pass. You’ve got to be out of your mind. I don’t pay more than $200 for a crowdfunding promotion service. Period.

CROWD PR MESSAGE 4:
I don’t appreciate you insulting our work and what we do.

Rene Smith | Sales
Crowd PR | www.crowd.pr

----
There you have it folks. Beware of Crowd.PR. They charge $3k and they don’t even have a way to show they did the campaigns they take credit for. This firm is definitely a no go for me.
we will not be silenced! we are just getting started!
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by BeetBlueJohn » Sat Jan 06, 2018 5:55 pm

Just wanted to chime in on this since I work in marketing as my day job. You’ll encounter tons and tons of service pitches during your crowdfunding campaign, especially on kickstarter. I don’t know about crowd, and maybe they are a scam, but I have found some effective ways to sort though the crap services to find the ones that are actually good. There are actually a few of them. Always remember to ask them EXACTLY what they will do for your kickstarter project specifically. If their plan doesn’t make sense, or it is a generic response, toss it in the trash. That question alone will eliminate 99% of the service pitches your kickstarter gets. Next, you must ask the pr agency what similar kickstarter projects and campaigns they have promoted. If they’ve got nothing similar then don’t go with them. That simple process I just described should help lead you to the right choice for your kickstarter.
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by littleguy101 » Sat Jan 06, 2018 6:10 pm

Look, you don't need to have used Crowd.PR to know that they are a damn scam. Let's start with their name I have read other posts on there that Crowd PR used to be Crowd PR Guru, Crowd Co, Crowdfunding Ninja, and Top Level PR. All of these PR firms are the same PR agency from what I hear. Not like that matters though, PR as a whole and basically every PR agency who emails crowdfunding projects on kickstarter is a scam. They're all the same. Utter crap, you don't even need a PR firm to get press for your crowdfunding campaign. It's all a scam, you can just submit your kickstarter projects through the contact form of each media outlet you want. No need for a PR firm at all. DON'T WASTE YOUR TIME!
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by danishlatif853 » Sat Jan 06, 2018 6:35 pm

We as crowdfunding campaigns and project creators must be vigilante against the scam. I hear stories of one false hire of a service and it ruins a campaign. I do not want this to happen to me, my campaign, or my kickstarter project so I search reviews of every crowdfunding promotion service before I even respond to their emails. It is the wise thing to do as a project creator. I won't let the scams get the best of me!
We are preparing for our first launch, coming up in 1 months time!!!
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by sajidsaab54321 » Sat Jan 06, 2018 6:48 pm

If a crowdfunding pr company is accused of fraud and scamming, that is enough for us to beware. My faith is that kickstarter creators are very honest people, and an accusation from us carry's the most weight. I will not even consider this crowd pr company at all for my crowdfunding campaign. Seems like a bad company to me based what I have read on this thread here. Their company website is www.crowd.pr so beware to all who read this.
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by p90xsmalls » Sat Jan 06, 2018 6:58 pm

WOW so this blew up fast, thanks for all the feedback on Crowd.PR. When they messaged our campaign last year, I should have searched on google more but there was just not much info on this company. Today after reading the comments I did a google search for http://www.crowd.pr and what came up was not good. Lots of info on Crowd PR Ninja, Crowd PR Guru etc. They all have Crowd PR in the name, so they must have a connection, probably the same company. I can't find much on the registry for all those domain names though. Either way i'm not going with this company now for this year's crowdfunding campaign we are doing.
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by Maestro » Sat Jan 06, 2018 7:11 pm

I had a similar conversation with Crowd PR last year. I think they are a crowdfunding campaign scam because they do not work on 100% commission. That's a dead give away right there. Beware of www.crowd.pr and also beware of crowd pr guru. Neither work on straight commission which is a must for any serious kickstarter project. Don't fall victim to the crowd pr scam everyone!
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