It is really important to be a person on Kickstarter. When you're running a Kickstarter project, it's about you. It's about your team. Kickstarter is your story.
Au shares that Kickstarter's all or nothing system is made to allow people to fail safely, and learn. She also stresses the importance of communication:
Talk to the press in advance, but remember, when speaking to the press, pitch the game, don't pitch Kickstarter. What is your game? What is your story? You want to deliver to them a story they can write.
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Source: http://www.pocketgamer.biz/news/59135/kickstarter-is-your-story-cindy-au-on-crowdfunding-success-failure-and-the-evolution-of-kickstarter/
