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Has anyone used this strategy before?

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by INEVITEK » Fri Sep 08, 2017 4:21 pm

So we are considering a (new? type of) strategy we know is not a mainstream method to promote a Kickstarter campaign. We can think of a few good reasons why we shouldn't do it but there are also a few reasons why we should.

Our product has five functions total. Two are key/main functions, the 'selling point', and the rest are useful addons, but not necessarily a deal breaker to most people at least.

So the strategy is to reveal two key/main functions and an additional 1 or 2 functions. But keep 1 or 2 as a secret for people to guess. Whoever guesses correctly will win a prize (the product or something else).

What do you guys think?
Launching INEVITEK in Kickstarter soon!
http://inevitek.com/
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by hyperstarter » Sun Sep 10, 2017 10:14 pm

I don't think that sounds good. You're looking for investors and backers but you're keeping the selling points as a secret? doesn't make much sense to me.

Just show off everything you've got, explain the benefits and how it will help.
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by Shoebumper » Wed Sep 13, 2017 5:02 am

INEVITEK wrote:So we are considering a (new? type of) strategy we know is not a mainstream method to promote a Kickstarter campaign. We can think of a few good reasons why we shouldn't do it but there are also a few reasons why we should.

Our product has five functions total. Two are key/main functions, the 'selling point', and the rest are useful addons, but not necessarily a deal breaker to most people at least.

So the strategy is to reveal two key/main functions and an additional 1 or 2 functions. But keep 1 or 2 as a secret for people to guess. Whoever guesses correctly will win a prize (the product or something else).

What do you guys think?


I agree with hyperstarter, the more you share the awesome functions, the more impact you will have to bring in backers quickly.
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by pockey nexta » Wed Sep 13, 2017 12:14 pm

No doubt: Your Strategy is Good, but not applicable for Every Campaign.
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by INEVITEK » Thu Sep 14, 2017 5:08 pm

Your inputs have helped me make some decisions.

Now reworking the website and decided to show off everything we've got.

Thank you all for your inputs! Much appreciated.
Launching INEVITEK in Kickstarter soon!
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