If I were you I'd hold off on the PR firms as the campaign page isn't good enough. What the campaign needs to show is:
- Who you are (like in the video)
- What the film is all about in detail
- What the money will be spent on...
There's just no detail on the page. If you were to show stills, sketches and actor photos & a plotline and couple of pages of scripts, then that would be a good start.
- The thing is, why would backers want to back you? This is the key question. If it's something they're into (like Shaun/comedy films) then they need some emotional type of investment to back you.
The reward goals are huge, so $20 for a digital download to $500+ to be part of the (LA based?) crew is alot to ask, plus now it's become location specific.
I don't think it's going to work out. I'd suggest relaunching, but only after you've redesigned the campaign page and attracted interest from a niche group of backers who really want to make it happen and are as passionate as you are in getting it funded.
Best of luck!
Our kickstarter hasn't gone as we intended and we feel we've got a good product to sell:
Dark Comedy film in the same vein as Shaun of the Dead: check
some star power behind the scenes, with Bianca Van Damme (yes, Jean Claude Van Damme's daughter), and Oscar winning make-up artist Barney Burman (he's a guru) to help mentor our already bad-ass art department, as well as some in-roads to landing some popular talent (trying to snag Jenna Marbles for a lead role, And finally lots of advice from Sean Stone (Oliver Stone's son). People loved the script, and we've got a great vfx team that is gonna help out (http://www.elektrashock.com
), but we just didn't do enough research on how to attack a first week of PR marketing and now we're really behind. I've started trying to invest in PR firms but it's taking time to comb through posers vs what will give us a good bang for the buck. https://www.kickstarter.com/projects/20 ... =user_menu
do you research before launching!