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Share Your Kickstarter Story (Updates, Campaign Stats, Marketing Strategies Used)

Has your Kickstarter experience been positive or negative?

Treat this section like a blog for your Kickstarter journey. Feel free to share project stats and lessons learned. Hold yourself accountable to new weekly goals by sharing them with us!

by Omitat » Fri Jul 14, 2017 8:52 pm

Our campaign was all over the place. We learned a lot about Kickstarter the hard way. This was our first time creating a campaign and I'm happy to say that we just got fully backed with a couple hours to spare!

What we learned/experienced:
    You can be waaay too aggressive with pricing and even if your momentum is strong at the beginning, that price can ultimately hold you back.
    Press is less than friendly and if you didn't budget to pay premium costs to be featured on a site - you're going to have a rough time reaching out (this is still a problem for us, if anyone has good links/tips for press in technology please send them my way).
    Make sure your team has a plan spanning one month prior to launch and one month after.
    Make sure that your team members won't randomly leave during your campaign :(
    Facebook ads are fairly useful!
    MailChimp is great - if you know how to use it and have an email list set up.
    Mistakes will happen and you've got to roll with it.

You can check out our here: https://www.kickstarter.com/projects/synt/flipp-the-remote

I wish I found this site earlier.
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by Staklifestyle » Tue Jul 18, 2017 7:49 pm

Hi! We are new to kickstarter with our campaign but have previously backed 3 projects between us. We are starting to realise that it isn't at all what we thought it was!

We had no idea at all that we should have had a big PR drive beforehand and are feeling pretty naive and disheartened.

Firstly, the positive as we are generally pretty positive people!

- Have you learned any new skills (marketing/social media)?
So so much! Video making (not our forte as you will see), social media, photography, just general writing, press releases, having confidence to reach out to people, the list goes on.
- Have you gotten any backers you don't know?
Yes! About half of our 32 backers are people we don't know which we felt was a brilliant start but unfortunately it has ground to a halt at only 5%
- What has been frustrating?
Being asked to pay for advertising left right and centre
- How did you motivate yourself daily?
The idea of being able to work together on a product we really believe in.
- Are you planning on starting a business if your Kickstarter goes well?
Yes.
- What tools or websites do you recommend (others than this one haha)?
So far we have joined gadget flow as a desperate attempt to get a bit of traffic. That went up about 7 hours ago, no backers yet.

Feel free to give us feedback on our campaign. We don't think our product is the problem, we love it and would never go back to any other wallet but there is obviously a problem somewhere! We are 5 days in and have had no backers the last 3 days.

Thank you!
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by deeemard » Sun Aug 27, 2017 11:24 pm

We hit over 50% to goal on our first two days for our apparel brand, HUMAN. It has slowed down significantly and we're looking for more information on how to keep the momentum. So far, it has been great... but learning that our brand target audience and our Kickstarter target audience are a bit different. Any advice on crowdfunding in the apparel space would be greatly appreciated!

https://www.kickstarter.com/projects/44 ... -on-a-miss
Cheers,

D

HUMAN | Creative Streetwear on a mission
http://bit.ly/HUMANthecollective
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by Btaylor » Mon Aug 28, 2017 2:31 am

My name is Bonnie Taylor and I am an independent author/publisher of Paranormal Fiction. I wrote the third book in my series and an author from a local writing group suggested that I use Kickstarter to fund my professional editing costs for this book. His campaign had just ended successfully and honestly, he made it look easy. I'm finding out that it isn't so easy! I've stalled at 18% funding but have 29 days to go so I am not throwing in the towel just yet. I just didn't have a strong communication plan prior to launch because I'm so new to this. Even if I don't reach my goal, I'll still consider this a positive experience because I'm learning and growing from it.

https://www.kickstarter.com/projects/bonnietaylor/zacs-guitar-a-not-forgotten-book-by-bonnie-j-taylo?ref=user_menu
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by pockey nexta » Mon Aug 28, 2017 11:37 am

We started working on this project with the goal to create premium, durable and secure clutches for every woman.
[url]
https://www.kickstarter.com/projects/17 ... escription[/url]

It is a great pleasure to achieve our backers target in a very short period, and still 20 days to go. This has been possible due to all of you, who believed in our product that is uniquely hand-crafted. We extend our heartfelt joy for making making this campaign successful.

We at Pockey have come up with an innovative solution by offering clutches handcrafted from eco-friendly “Vegetable tanned Full Grain leather”, sourced from Tuscany, Italy. A distinctive pattern is infused through a hand-tanning process which creates a unique gradient impression on the clutch. The Pockey clutches are available with a built-in Smart RFID Blocker to protect your credential against the unauthorized scanning of credit cards.
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by U Vü Karl » Mon Aug 28, 2017 4:01 pm

Thanks for the post! We too have had great difficulty with press. So far, our experience with Kickstarter has been very good. We love the platform and ease of use. We are still working on spreading the word and building our network.
Karl Picking - U Vü Creator
Make your Phone an Action Camera, with U Vü!
https://www.kickstarter.com/projects/90 ... ction-pack
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by larrymv » Mon Aug 28, 2017 4:12 pm

larrymv
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by larrymv » Mon Aug 28, 2017 4:13 pm

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by lowkey » Mon Aug 28, 2017 7:09 pm

U Vü Karl wrote:Thanks for the post! We too have had great difficulty with press. So far, our experience with Kickstarter has been very good. We love the platform and ease of use. We are still working on spreading the word and building our network.


in my opinion, your campaign now...its asking for 50k, and its just too much brother. try to cancel and re launch the campaign, asking for lower goal..
Personal Record : Assisted 13 Campaigns - 13K Backers - $2M Funded
Kickstarter Marketing - The All Kill Facebook Ads
http://bit.ly/facebookallkillads
1 Year 7 Months Crowdfunding Marketing Compiled
http://bit.ly/marketingresearchcompiled
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by firenerd2 » Wed Aug 30, 2017 12:53 am

I'm searching for other projects who would like to do a post for post swap. I have found most companies on kickstarter are selfish and won't help or work with others. People only care about their own projects. Even if they are already funded!
I'll happily help others who help me.
Message me from here or KS
https://www.kickstarter.com/projects/15 ... escription
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