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Share Your Kickstarter Story (Updates, Campaign Stats, Marketing Strategies Used)

How I got my project funded on the first day

Treat this section like a blog for your Kickstarter journey. Feel free to share project stats and lessons learned. Hold yourself accountable to new weekly goals by sharing them with us!

by hoku » Sat Apr 11, 2015 4:49 pm

This is my Kickstarter project:

http://kck.st/1NQWPRe

It funded in less than 12 hours. Here are the main factors that I think contributed to the quick funding:

1. I set a reachable goal

For my goal I chose the minimum that I needed to raise. This obviously makes it more likely that it'll fund but it also makes you look like a winner. No one wants to back something that is 1% funded and looks bleak, but people love to be apart of something that was fully funded early on.

2. I reached out to close friends and family personally right before launch

The day before I launched I reached out to about 50 of my closest friends and family with an individual, personalized message. I told them about the Kickstarter I was going to launch and that Kickstarter takes into account the number of backers so even pledging $1 would help a lot. Many ended up pledging much more than a dollar.

3. I partnered with someone who had successfully run a similar campaign

This person had over 1,500 backers from his previous project on his email list. We worked out a deal so that on the day I launched he sent out a message to his email list about my project.

Hope this is helpful! Let me know if you have questions!
Last edited by hoku on Mon Apr 13, 2015 2:10 pm, edited 1 time in total.
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by Heatherji » Sun Apr 12, 2015 3:12 am

Thank you for the advice. Working in advance seems the smartest approach.
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by hoku » Sun Apr 12, 2015 6:54 pm

Yea, definitely important to get everything lined up in advance.
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by kage » Sun Apr 12, 2015 8:58 pm

thanks for the advice should have joined forums beforehand has been four days and only got one backer T^T
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by hoku » Sun Apr 12, 2015 9:38 pm

Hey Kage, if funding doesn't seem likely, you can always cancel, prep, and then re-launch.
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by kage » Sun Apr 12, 2015 9:43 pm

Wait you can cancel but will they delete your project and you can't reapply, I don't know these things TT_TT
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by hoku » Sun Apr 12, 2015 10:05 pm

I didn't know that. I know of some projects who have cancelled and re-launched. You should confirm with Kickstarter directly. If you cancel or funding is unsuccessful and Kickstarter rejects your project the 2nd time around then try Indiegogo.
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by kage » Sun Apr 12, 2015 10:14 pm

Cool thanks I will try that
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by RootisTabootus » Mon Apr 13, 2015 11:31 am

Great tips! Just so you know though your link is broken :(
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by hoku » Mon Apr 13, 2015 2:10 pm

Just fixed it, thanks for the heads up :)
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