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Share Your Kickstarter Story (Updates, Campaign Stats, Marketing Strategies Used)

How We Raised $250,000 In Less Than 9 Hours

Treat this section like a blog for your Kickstarter journey. Feel free to share project stats and lessons learned. Hold yourself accountable to new weekly goals by sharing them with us!

by DaveGarber1975 » Thu Dec 21, 2017 11:49 pm

NONICH wrote:Also how successful do you feel Facebook ads are in promoting a kickstarter project. We would love any feedback it is highly appreciated.

https://www.kickstarter.com/projects/41 ... the-only-w


My employer, Funded Today, has worked with nearly 2,000 projects on Kickstarter and/or Indiegogo so far and, based on that experience, we can say confidently that, with respect to marketing live campaigns, advertisements normally work far better than any other marketing technique when they work at all---and, moreover, that Facebook ads are more likely to succeed than those ads on any other platform.

As for rendering those Facebook ads as effective as possible, it might help to note that their image is their most important element, and that their text is only secondary. Also, it's best to run ads that don't obviously look like advertisements---social-media users tend to automatically ignore anything that looks too obviously like an advertisement, but are more likely to consider an ad that looks more like something that one of their friends would post. I might say more, but I don't want to give away too much, including our "trade secrets" and such.

Whether or not ads work out, other techniques that you might consider are cross-promotions, affiliate marketing, and/or public relations. We've found that this is their usual order of effectiveness, although individual campaigns may deviate somewhat from these statistical norms. PR is popular but, because it tends to yield fruit relatively slowly over time, it's far better-suited for bringing sales to established businesses than bringing pledges to fleeting campaigns. And it seems like cross-promotions are generally both underrated and underused---we've found a LOT of success with them overall, although not as much as with advertisements.

If you'd like to hire a professional crowdfunding marketing agency to experiment with these techniques for you, then you're welcome to give us a try. There are plenty of other options available, as well.
Last edited by DaveGarber1975 on Fri Dec 22, 2017 12:05 am, edited 2 times in total.
I work for Funded Today, which has helped hundreds of crowdfunding projects on Kickstarter and/or Indiegogo to raise over $175,000,000 altogether. How may we help you? Please learn more at www.funded.today and/or www.fundedtodayreviews.com
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by DaveGarber1975 » Fri Dec 22, 2017 12:02 am

vregina wrote:We are 5 days into our campaign. The first day was GREAT, it was nonstop movement. But it's slowly died down through the week. We bought a Facebook ad and everything. What are some tips?
Thank you!

https://www.kickstarter.com/projects/12 ... ion-boxset


That's quite normal. The only way that I know to halt or (better yet) reverse that decline is through effective marketing---and, to be more specific, although some marketing techniques like cross-promotions and public relations can provide flurries of additional pledges here and there, the only way to generate sustained daily momentum is through effective social-media advertisements. If ads work very well for your campaign, then you can even gradually scale them up to a dramatic last-day finish, and those trends tend to impress potential backers, which encourages additional "organic" pledges from people who might not pledge otherwise.
I work for Funded Today, which has helped hundreds of crowdfunding projects on Kickstarter and/or Indiegogo to raise over $175,000,000 altogether. How may we help you? Please learn more at www.funded.today and/or www.fundedtodayreviews.com
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by alexdpaz » Wed Jan 03, 2018 4:07 pm

Amazing story, it´s incredible the enhancers of this plataform to pursuit your project and dreams!! Good luck!
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by underdark_01 » Mon Jan 08, 2018 6:18 pm

This is great information. Thanks guys!
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by Marcporter » Wed Jan 10, 2018 11:01 pm

wow congrats! good luck with your future endeavors
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