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by brianbgl » Sun Jul 09, 2017 12:19 am

Hi guys,

I've been contacted by a guy who works for a PR company which is
But I don't give him my trust. Do you have any feedbacks to provide me?

Thank you!!
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by bossjerico » Tue Jul 11, 2017 9:26 pm


I've been contacted by a few PR companies as well. Actually. I just created an account on this phorum to do some research about PR for kickstarter projects (I am starting my own project as well). What I am doing is surfing the PR firm website and contact the client list to get references. Sometimes the firm itself provides you with a list for you to contact them.

Hope this helps :)

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by Antoine Wopilo » Fri Jul 14, 2017 6:57 am

Our French Kickstarter campaign (Wopilo) run between May 30th and July 4th with more than $120,000 collected and about 1,600 pillows pre-ordered.

We have prepared this campaign for 9 months and tried to activate all marketing channels to maximize our campaign visibility.

In this plan, PR was an important pillar. For France, we personally took care of the PR successfully. We have obtained nearly 20 articles in health, business start-up and lifestyle medias.

For the US, targeted as a key country for us, we hired Crowd PR (Kyle Stubbs) in April (6 weeks before the start of our campaign). We deeply regret that decision.

Without really making a communication effort, Kyle sent us a quote to contact the most powerful publications of the country and told us to be confident about his ability to obtain relevant publications.

After checking with previous campaign founders who had worked with him, we hired him, paid him $ 1,500 starting fee and sent him 15 pillows samples from France (took a week to be picked up at the Post office, we still do not know if its have been sent to any journalist, we have asked 5 times a list with no answer).

This is where the nightmare began.

Kyle used to reply only on one over 5 emails. We have had no follow-up at all on the job done (no list of the journalists contacted, absolutely nothing).
Kyle was unreachable during the pre-launch, launch, and the campaign.
The only result is an article in New Atlas.

Having decided to work with Funded Today for the end of the campaign, we asked him a report of the journalists contacted and those to whom he sent Wopilos so their FT PR team can avoid reaching same journalists. No answer.

To sum up, $ 1,500 fee, 15 pillow samples sent for nothing + hours spent trying to have some follow-up, with nearly no answer.

We might have been warned by the fact that Kyle has changed his phone number, his email + domain names several times. But it looked like it was a small agency really focused on results. It is absolutely not the case. Just after the payment, communication has nearly shutdown.

It is by far the worst experience of the great moment we had with our Kickstater campaign. And we hope that it will helps some campaign founders.

Antoine & Thomas – Wopilo, Paris
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