Amplex Corporation wrote:Rewards can be tricky to balance!
If it is a Cause-based kickstarter, many backers might prefer that the campaign funds go towards the actual intended purpose, not towards t-shirts, or other promotional items. But those t-shirts also help spread awareness of the Cause and it is always nice to get something tangible in return.
If it is a Product-based campaign, then I prefer to get the item at a discount, and in advance of the general public as my main reward. If there are extras to be added, maybe some additional customization option, a "premium" option, or a personalized component, that is always awesome!
With our start up we talked about providing a discount to the actual MSRP. If retail price were $100, then for $5 you could get 5% off of retail price. We also wanted to set a limit of what the discount wouldl be. So if you donated $100, and the maximum discount was 75% off retail price, you could get 75% off one item and 25% off the second item. This would simplify shipping costs, but tracking rewards may be a little trickier.