I think you've covered all the questions campaign owners think about!
Let me help break it down:
1) Backers would be people interested in what you're doing. Whether it's targetting your competitors backers, posting on sites and forums to get your idea across, capturing emails along the way, keeping in touch with writers in your niche field..
2) I guess it's building up momentum and getting people excited as you are as to what you're doing. If other people can find a need and use in what you're doing, then you're on your way - so having a Kickstarter campaign confirms your business plan and gets word out to a bigger audience.
3) It's all about having the right pitch and who you know.
My advice would be, if you haven't done any of the above - don't launch.
It's better to be overprepared than underprepared. The worse thing you could do is think influencers will pick up on your campaign just because you've launched on KS and then they would feel obligated to write about you and help generate funds for your campaign...they won't
I'm planning to launch my first campaign in kickstarter this coming January 2 2017, I have a project called the SMART NIGHT LIGHTER, an adapter charger that especially made for iphone mobile with lighting features on it.
I'm a little worried of seeing some interesting project in kickstarter that failed on their campaign, lots of question in my mind on how and why they failed on their campaign even they have interesting project.
1, How can I find backers for my campaign?
2, What is the strategy for making my campaign successful?
3, How to contact influence rs?
Thank you team KS forum I appreciate any positive response