Follow

KickstarterForum.org

This site is not affiliated with Kickstarter, Inc.

Share Your Kickstarter Story (Updates, Campaign Stats, Marketing Strategies Used)

My project is 168% funded with 5 more days to go. AMA!

Treat this section like a blog for your Kickstarter journey. Feel free to share project stats and lessons learned. Hold yourself accountable to new weekly goals by sharing them with us!

by airawear » Tue Jun 14, 2016 4:23 am

Hi guys,

Now that my Kickstarter project is in its final stages (and fully funded!), I would like to start sharing some tips and advice for project creators (current and future).

You can see my project here: https://www.kickstarter.com/projects/78 ... age-hoodie

I am not sure where I should start my sharing, so I figured I'd do an AMA instead.

So feel free to ask me anything about my Kickstarter project!
Check out AIraWear: The World's First Intelligent Massage Jacket that allows you to enjoy a massage anywhere, anytime. http://airawear.com/
airawear
-- New Member --
-- New Member --
 
Posts: 7
Joined: Thu Mar 10, 2016 9:20 am
Location: Singapore

Share This Thread On

Share on Facebook Facebook Share on Twitter Twitter Share on Reddit Reddit Share on Google+ Google+

by trisshala » Tue Jun 14, 2016 10:16 am

Congrats Airawear! My question is: How long before launching did you have to market your product? And what were the most effective ways of obtaining backers? Thanks in advance!
trisshala
-- New Member --
-- New Member --
 
Posts: 7
Joined: Fri Jun 10, 2016 9:00 am

by airawear » Tue Jun 14, 2016 10:41 am

Thanks for the question trisshala!

If you're asking for a good gauge, I would say at least a month before you launch your product? You should definitely collect an email list of interested backers who want to know more about your product, or are awaiting your launch. An email list of interested backers is a surefire way of ensuring that you'll have support on the 1st day (and getting funding on the 1st day is SUPER IMPORTANT!)

For AiraWear, we hacked together a prototype and went off on a tradeshow to show it off and gather feedback. Fortunately, we got press right off from the event - and that gave us quite a substantial number of emails.

---

The most effective way of obtaining backers is your email list. I can't emphasize enough how important it is to start collecting emails as early as you can. Use all sorts of strategies to collect these emails, and your campaign will be off to a good start.

Some strategies are:
- running a giveaway (we used the WP plugin Kingsumo)
- writing and promoting content
- getting some early press (we were lucky to have initial prototypes ready)

Other than that, we've also had good experience with serial backer communities. They are:

- BackerClub
- BackersHub
- BackerKit
- Gadget Flow

We also gained quite a number of backers by running and attending local events. Nobody would ever suggest this to you - but if you're making a hardware product, and it benefits a lot from people trying it, then you should go ahead and run events on the cheap and letting people try it out!
Check out AIraWear: The World's First Intelligent Massage Jacket that allows you to enjoy a massage anywhere, anytime. http://airawear.com/
airawear
-- New Member --
-- New Member --
 
Posts: 7
Joined: Thu Mar 10, 2016 9:20 am
Location: Singapore

by Cristina » Tue Jun 14, 2016 2:02 pm

This post has been moved to the Share Your Kickstarter Story (Updates, Campaign Stats, Marketing Strategies Used)
Forum Moderator.
Site Owner: Salvador Briggman
User avatar
Cristina
-- Veteran Member --
-- Veteran Member --
 
Posts: 1557
Joined: Tue Dec 16, 2014 11:55 pm

by therriaultk » Tue Jun 14, 2016 3:05 pm

Congratulations on getting fully funded! Would you be able to post your campaign link for those of us who haven't checked out your campaign on Kickstarter yet?

I'm wondering if you had any social media strategy during your campaign? Did anything work really well, or not as well as you expected? And did you use any tools like HootSuite to automate your social media?
Community Manager - CrowdCrux.com
User avatar
therriaultk
-- Veteran Member --
-- Veteran Member --
 
Posts: 161
Joined: Fri Apr 25, 2014 6:13 pm

by airawear » Wed Jun 15, 2016 7:42 am

Hey,

Sure! This is my campaign link: https://www.kickstarter.com/projects/78 ... age-hoodie

Thanks so much! We didn't focus too much on social media this time round, so we didn't really have a strategy besides regular postings.
Check out AIraWear: The World's First Intelligent Massage Jacket that allows you to enjoy a massage anywhere, anytime. http://airawear.com/
airawear
-- New Member --
-- New Member --
 
Posts: 7
Joined: Thu Mar 10, 2016 9:20 am
Location: Singapore


Return to Share Your Kickstarter Story (Updates, Campaign Stats, Marketing Strategies Used)

  • View new posts
  • View unanswered posts
  • Who is online