Kickstarter campaign for an existing product?
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    A Hinkle
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    Kickstarter campaign for an existing product?

    by A Hinkle » Tue Jun 14, 2016 8:26 pm

    Hi,
    In the last month I soft launched a product on Amazon (Peel-and-Stick Lego-compatible Baseplates). I was using the Amazon platform to validate the idea.
    I was planning on raising funding for the full launch on Kickstarter which would help me push into Q4 with enough inventory to take advantage of demand. I planned on building out the product offering by offering several more color, size and quantity options with the campaign money so I'm not just running a campaign to only sell what i am already producing.
    Do you think the fact that I have the base version of the product for sale on Amazon is against the spirit of Kickstarter?
    I know that a lot of loyal backers feel like campaigns that are already for sale are kind of a scam but I wanted to hear the community's thoughts on my particular issue.
    Thanks for your feedback!
    Adam


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    therriaultk
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    Re: Kickstarter campaign for an existing product?

    by therriaultk » Fri Jun 17, 2016 3:36 pm

    Hi Adam,

    I think you can totally launch on Kickstarter after selling on Amazon. Like you say, you are still in the early stages but Kickstarter backers also like it when you have working prototypes and manufacturing already sorted out. A lot of campaigners also come back to Kickstarter (who are running ecommerce stores) to raise money for the next generation of their products. Just my opinion, but I hope that helps you a little. Feel free to keep us updated when you launch! :)
    Community Manager - CrowdCrux.com
  • caramelpros
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    Re: Kickstarter campaign for an existing product?

    by caramelpros » Mon Jul 11, 2016 11:39 pm

    What I would suggest is make a variation of your product with a different design/features and sell that. Basically it's the same product but with different design, and features and that will sell! Good luck!
  • Brian_The_Cookie
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    Re: Kickstarter campaign for an existing product?

    by Brian_The_Cookie » Wed Jul 27, 2016 2:14 am

    yeah, I agree with caramelpros. you can use kickstarter to expand your product range. kickstarting the exact same thing that's already on the market may or may not have a very good response.
  • Jwen
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    Re: Kickstarter campaign for an existing product?

    by Jwen » Fri Aug 05, 2016 6:37 am

    Yeah, I think you don't need to worry as long you have prototype of your products ready, you have a manufacturer and you can deliver I think most backers will be happy to back your project on Kickstarter.
    *Cross your finger that there is no "Little Kickstarter backer" that like to report everyone and everything, and harass you for something like "this thing already sold on amazon blah blah blah"
    If this happened you need to be ready to explain to this kind of troll everything...

    But don't worry a lot of KS backer are really cool people they are happy to help honest creator, good luck.

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