Over the weekend, I read a remarkably insightful psychological study that I think will help you convince more of your friends and family to back your Kickstarter or Indiegogo campaign.
Ellen Langer is a Professor of Psychology at Harvard. She wrote the study, “The mindlessness of Ostensibly Thoughtful Action: The Role of “Placebic” Information in Interpersonal Interaction.” She published this in the Journal of Personality and Social Psychology in 1978.
Read the article here: http://www.crowdcrux.com/trick-getting- ... -campaign/
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