In our campaign we have some very good results in targeting FB ads at people who already visited us before. Kind of makes sense because most people would probably like to see your product a few times before they actually commit to it
It's pretty straight forward to target FB ads at an audience based on the people that have visited you before by using the FB Pixel ( or retarget Google Adwords with a Google Tag). However the problem is that Kickstarter only let's you add your Google Analytics account to your project.
We are currently playing with a simple to use (but complicated to program) redirection layer where we can tag and identify all traffic coming from our ads, social media, website etc. With this layer we can track which ads/links work best and target everybody who visited us via this link with a FB ad
Also it shows our project video when you include the link in Twitter or Facebook post. Sweet right?! (we can also show a text/image in the preview).
A redirect to our project with optional source identification (to track which ad is best) looks like https://302.re/robusto/ksforum
where robusto is our project name and ksforum identifies that this link is placed here. If you add this link to a Tweet or FB Post it will show our video (test it here: https://cards-dev.twitter.com/validator
Is this something that could be of use for a wider audience? I mean this might be something we could turn into a service that everybody could use, so maybe it's a good plan to run a beta-test with 5 projects. If you are interested shoot me a PM and we'll setup a redirection for your project.