Polimind is a creative startup based in Lisbon, Portugal. We are creating unique DIY papercraft kits that one gets to assemble from pre-cut and pre-creased paper pieces similar to puzzles, but this time in 3D. Polimind's main purpose is to introduce new approach to home decoration that is elegant but fun and intriguing at the same time.
You can check out our creations very quickly on our Instagram
Currently we are in the pre-launch stage (launch is on March 15th) and you can check our our Indiegogo Campaign Draft Page Here
I would kindly ask for feedback on our campaign draft page.
1. I would like to hear from you if the project is clear enough? Do you think there are some parts that should be clarified further?
2. What would be your initial FAQ for this type of project?
3. Do you think there should be 'more images' for some models?
Any additional comments, questions or feedback are welcome.
As far as our pre-launch strategies, we presented our project online in late December and started gathering leads through our own landing page. Our main focus was Instagram audience since Facebook seemed to expensive with their 'limited reach' algorithms. We gathered around 5.5k followers until now on Instagram and have a lot of positive feedback from the crowd. I would like to recommend Nathan Chan's course 'Instagram Domination' for anyone who wants to jump-start their brands from zero.
Now, as far as further promotion goes, we are using a tool called Thunderclap that allows you to 'schedule' a massive share on fb or tweet in advance that will activate automatically from all people's accounts who supported it at the scheduled time (start of your campaign). You can check out here
to see how it looks live on our campaign.
As far as FB ads go, we have been using Facebook Lead ads to get potential interested backers. We are getting around $1 per lead which is quite good I think. If you're interested in learning more about these type of ads, I recommend listening to Ed Dale's podcast episode here
. It is really working well for us, you just need to offer some good incentive in the add itself.
Lastly, you probably heard of epic Harry's razors campaign and their epic pre-launch strategy that got them 100k emails in one week. More about it on Tim Ferriss' blog post here
. We wanted to try the same approach with 'viral contest' and so far it's been great. We gathered 200 leads in just two days and growing.This is how our live contest page looks like
in case you want to check it out. The best part of all is that we didn't have to manually install Harry's open-source code. There is already made solution that comes from KickoffLabs company! My recommendations for them as well.
If you have any questions or comments, please feel free to ask. I'll be happy to share all the info I got so far.
Thanks in advance for your feedback!