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Sony Crowdfunds an E-Paper Watch Using a Pseudonym

Moderator: VaporStarter

by therriaultk » Thu Dec 04, 2014 11:12 pm

Sony has recently admitted to launching a campaign on the Japanese crowdfunding site Makuake in September. The goal was to test out the value of their new product, the FES Watch, which is an electronic paper watch that changes its appearance when the wearer moves it. This is the first in a line of different electronic fashion accessories that a new team under Sony’s umbrella has already begun developing. Other items include customizable glasses, bowties, shoes, etc.

With the new e-paper watch, Sony is hoping to differentiate from other bulkier wearable gadgets that are currently on the market and have yet to be widely adopted. The project has raised approximately 3.5 million yen ($30,000). FES Watch is being worked on by a new division of Sony, called Fashion Entertainments, which is part of their New Business Creation Department.

Check out the full post on CrowdfundingPR!
http://www.crowdfundingpr.org/sony-crow ... pseudonym/

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