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Share Your Kickstarter Story (Updates, Campaign Stats, Marketing Strategies Used)

Thoughts on for profit campaigns that also donate to charity

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by ASGames » Mon Feb 12, 2018 10:08 pm

I was recently running a game demo at a local store and one of the people watching mentioned backing a kickstarter campaign that had a perk that promised to donate copies of their game to charity when a certain perk was suggested. I personally thought the idea was brilliant. Since it manages to push one of the higher priced perks, but it also helps get gamining into communities that might otherwise not be able to afford it, and it builds up karma for all involved. We are trying it on our current project, but I am also interested in hearing other people's thoughts on the matter. It sounds all good in my head, but do you have more/better insight on the idea?
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by leonstafford » Mon Feb 12, 2018 10:42 pm

I think it's a noble intention and hope it comes to fruition. I think GoFundMe is the more charitable audience and perhaps running a separate campaign specifically for donating games, where backers there get a copy could work.

On KS, it may help some people who's primary driver is to buy the game for themselves, but who feel a bit better about knowing it helps someone else, too. The % of backers who feel this way I imagine to be quite low on KS, though.

I liked how in the FontAwesome KS campaign, their stretch goal (of $1 million!) saw them add a whole bunch of Pro features back into the free version.
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by founding » Fri Feb 16, 2018 1:54 pm

My campaign (and future organization), will donate a portion of our sales to charity. It's more for personal reasons though -- I've done nonprofit work for quite a while, and even though I'm jumping into "commerce," I still want to do some good. Still, more capitalistically, I think research does show that charitably brands do pretty well -- it's a good hook. But it has to be integrated with your brand image.
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