lowkey wrote:I forgot to mention. If you are too lazy to do your research, theres a quick way to learn your audience.
1. Create a new facebook account
2. Like, interact and comment ONLY on product/business pages with similar niche (you can have few friends too)
3. A while after, pay more attention while you scrolling down your fb walls, and you can see sponsored ads by your competitors. With this, you can identify the most effective type of ads by analysing the engagements made by their audience. It does not include LIKES. Only shares and comments since Likes is not that valuable. But those who actually made significant comments and kind enough to share those sponsored posts will be your most organic and valuable leads.
4. Make friends with them and you'll get a good survey for the potential of your product!
See what I did there? I stopped you from flushing $2,500-4000 down the drain. Thats what I did.
Thank you, Lowkey. I appreciate that.
Google Analytics can also be helpful in checking comparative pledge rates for different demographic segments. The interests section isn't as helpful, in our experience, since it doesn't vary as much from one project to another, but it can sometimes reveal some helpful surprises, such as that Breton business backpacks are finding a lot of traction from college students who want something classier-than-average to carry their textbooks. Also, just FWIW about GA, virtually every Kickstarter campaign shows an unusually high percentage of pledges from Virginia's Ashburn area, but that's only because Kickstarter's servers are there---in reality, most of those backers are coming from elsewhere.
