There are a lot of business books out there that regurgitate information, but this one stood out as a seminal work that offers a radically different look into consumer psychology.
I’m talking about Winning the Story Wars… Why Those Who Tell – and Live – the Best Stories Will Rule the Future.
Now, you might be thinking, who gives a damn about storytelling. I just want to get more customers and backers for my crowdfunding campaign.
Read the article here: http://www.crowdcrux.com/proven-formula ... ing-story/
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