A step-by-step case study that shows the ad strategy, PR strategy, what worked, what didn’t, and more. Written by Eli Regalado
When businessman and inventor Jay Lee first approached Mad Hatter Agency, (our crowdfunding agency) we were blown away with how simple, complex, and awesome his invention was! Jay had created the world’s sturdiest and easiest origami folding canoe. He wanted to bring his invention to the market with a 6 figure crowdfunding raise on Kickstarter and he needed a crowdfunding agency to partner with.
Read the article here: http://www.crowdcrux.com/crowdfunding-a ... ckstarter/