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Raise 33% of your IGG funding goal in first 24 hours!

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by Freshpreneur » Mon Feb 27, 2017 1:28 pm

This was a blog post originally posted here (read for full details) https://www.freshpreneur.com/fresh-perspective/crowdfunding-raise-33-of-goal-in-first-24-hours

Here is the gist of how I personally raised 33% of my fundraising goal on Indiegogo.

Identify Key Connectors (close friends and believers in your cause) and get them to commit to back the project on day one. Before this, however, you will have them do some pre-campaign buzz for you (about one month before launch). Make it easy for them to share the campaign and invite friends.

Next get a core team that will be helping with the campaign. Leverage their networks and delegate responsibilities to them. Be sure to plan pre-campaign, during-campaign and post-campaign assignments. Things will get busy and you want to be able to fulfill and deliver to all and on time.

Lastly, you should be gathering as many pre-campaign pledges as possible. This is the soft close that will make it easier for your network to actually give you money when it counts. Not only that it helps you assess what you might actually bring in since IGG recommends that you bring in 30% of your funds through personal contacts.

Here are some highlights from my campaign:
    Backed the project personally and reached out to close friends family to do the same
    Emailed team letting them know that the campaign was live at 7:43 AM
    12 hours into campaign we were at $995 and 27 backers, 20% of $5,000 goal
    13 hours into campaign our project was trending on Indiegogo in Education and All Categories
    24 hours into campaign $1,647, 42 backers, 33% funded

I hope this helps!

Please reply back with what you did to have a successful IGG campaign. I really want to know.
Justin Rogers
Owner & Founder
Freshpreneur
https://www.freshpreneur.com/
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by Mad World Film » Sun Apr 02, 2017 10:07 am

Thank you for this - very helpful!
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by marviza22 » Wed May 17, 2017 8:48 pm

I think, It depends a lot in how you worked on the prelaunch.
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by sophiawang » Thu Aug 10, 2017 2:23 am

Hello, I am responsible in an Indiegogo project recently, as it is the first time of doing the crowdfuding project, I didn't do any pre-launch promotion. After the project launches, I start to do the promotion, the result is very bad. The crowdfunding is still on live, any suggestions you would gave to me? Thank you very much! Here is the landing page: https://www.indiegogo.com/projects/b3-b ... -bicycle#/
Support our B3 project and help us to empower the bike community! https://www.indiegogo.com/command_cente ... -bicycle#/
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by artur_linov » Thu Aug 10, 2017 2:51 pm

Hello, thank you for sharing your experience guys. I'm just about to launch my first crowdfunding campaign. Any tips/suggestions on how to make if viral if I can't spend on paid advertising?

@sophiawang, have you been using social media for promotion?
5+ experience in GameDev & educational projects on coding
https://indiegogo.liveedu.tv/
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by sophiawang » Fri Aug 11, 2017 5:55 am

Hello,

Yes, I have tried social media promotion. But as we only have little fans in our social channel, the result is not positive. I have tried to find some crowdfunding group and join them, i post some information about my crowdfunding, the result is also not positive. I tried to release PR in some PR website, and some of them has published my PR about the crowdfunding, I am not sure whether this can make any sense. I am waiting for the result.

Forum is also a place i discussed the item we are doing the crowdfunding, it seems that it has some effects. You may have a try.

As this is the first time for me to do the crowdfunding, I have tried many methods, I think this is a process of trials.

@artur-linov
Support our B3 project and help us to empower the bike community! https://www.indiegogo.com/command_cente ... -bicycle#/
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by subbox » Fri Sep 08, 2017 6:34 pm

These ideas are really useful thanks - I've not pestered friends & family for a while now with business favours so am really hoping they can help me out even if it's just by spreading the word!!
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by rxhende » Fri Sep 15, 2017 4:50 am

Thanks, Good read. I need help with my campaign, this is hard work... :)
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by Ilja » Sun Sep 24, 2017 10:40 pm

I have just started my first IGG campaign and i'm beginning to realize that I did not pay enough attention to the inner circle preparations. good lesson
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by llaplace » Sun Oct 22, 2017 2:27 am

"Marketing" a campaign is definitely harder than I anticipated. Especially when your campaign is the development of a family entertainment center. Any advice for me? See the link below.

https://www.indiegogo.com/projects/fami ... 17493475#/
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