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Share Your Kickstarter Story (Updates, Campaign Stats, Marketing Strategies Used)

10K GOAL REACHED in 8 DAYS! CM Classic Watch

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by wkp123 » Mon Nov 13, 2017 9:12 am

Hey everyone,

I’m WK, one of the co-founders of Co. Men. We’re a Melbourne based start-up company that shares a strong passion in product design and fashion. Our approach is simple - we look to create timeless, functional and long lasting products. We launched our very first project back in May and was overwhelmed with the success it had on Kickstarter. This time around, we’re back on Kickstarter with our newest product - the CM Classic Watch. We learnt a lot from our first project and therefore have successfully reached our goal of 10K already!

CM Classic Watch
A timeless timepiece made with premium materials that will last many years ahead. This watch is thoughtfully designed by focusing on little details that make a difference.

Most companies cut corners by selling overpriced watches made with basic materials such as second-class movement, mineral crystal glass and a water resistance of only 3ATM. Instead, we have created a watch that is clean with a minimalist design. Our goal was to only display the essential components of the watch therefore we’ve discreetly tucked away our logo.

We have featured:
- Sapphire crystal glass that is incredibly resistant to scratches or cracks
- Japanese Miyota Quartz movement for superior accuracy and reliability
- Interchangeable quick release straps to suit any occasion
- Water resistance of 5ATM

The CM Classic delivers the flexibility of wearing an elegant timepiece without showcasing a brand. However, the real advantage lies in our sapphire crystal glass which has a value of 9 under the Mohs scale of mineral hardness - just under diamond. Additionally, you will be uncomplicated by the movement in the CM Classic, the Japanese Miyota Quartz movement has proven over many decades to have superior accuracy and reliability.

We’re bringing about a change in the way people see minimalism, the slim profile not only exudes simplicity but also durability. The CM Classic has a unisex, any-occasion sense of style which rarely looks out of place. Our interchangeable quick release straps will give the freedom of dressing for every occasion, from casual shirts to business suits, the CM classic unites any outfit with ease.

We want people to feel satisfied in purchasing a product with the finest materials at an honest price. By working directly with our supplier and selling to our customers online, this allows us to eliminate middlemen and real estate costs.

We’re pretty excited to be on KickstarterForum and would love to answer any questions - we’ll be here for the duration of the campaign on our Kickstarter!

Kickstart campaign link:

WK Phan
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by hyperstarter » Wed Nov 15, 2017 8:38 pm

Congrats on reaching your goal already. If you need any advice, let us know.
Promote your campaign today with Hyperstarter & use our free tool to identify Kickstarter page problems & fixes:
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