Good question. When people go into stores and see "as seen on SharkTank" they tend to get excited and check out the product. There used to be that affect with "as seen on TV." The question is whether or not that feeling would translate to an ecommerce store and specifically, post-Kickstarter projects.
InDemand is an example, of course.
Most of the stores I've seen that start end up closing down.
I think the person starting it has to be really smart about the marketing of it and intimately understand the psychology of the backers, just like etsy products have very specific buyers.
I also think there is ample opportunity with FB live to sell products in the future. It's turning into TV/reality TV.
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