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How effective is influencer marketing?

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by eloisecrowdfunds » Tue Jan 09, 2018 2:00 am

I hear on the crowdfunding podcast that many big time project creators are beginning to experiment with influencer marketing. Does anyone on here have experience with this? I assume they're talking about paying people on instagram to promote the project. Seems like it could get expensive though.
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by Ray.Trentson » Tue Feb 13, 2018 11:10 pm

I've never heard of it working for anyone.
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by lloyd » Sat Feb 17, 2018 9:03 pm

I am going to try it with my campaign. I'll keep you posted how it goes here.
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by kingsburywatch » Sun Feb 18, 2018 4:00 am

Are you going to message directly or are you going through an agency?
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by lowkey » Sun Feb 18, 2018 4:12 am

nope. influencer doesnt work for instafamous or twitfamous people.

they worth nothing in the advertising world for new products. might be a different story for established people or super famous influencers like pewdiepie or such.. but small time influencers (which usually the one available to work) is just not worth it.
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by lloyd » Sun Feb 18, 2018 7:59 pm

kingsburywatch wrote:Are you going to message directly or are you going through an agency?


I am doing this on my own. I've built a large list of them. It will be set of focused outreach. I know many here don't believe influencers can help, but I've first hand seen it be a success in my past marketing companies. So I will give it an attempt and post my results here.
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