I am trying to figure out when people first decide to fund a project, and how they consequently review the campaign materials.
Deos people just watch the video and then quickly go through the text & pictures, just scrutinizing the picture of the product (version) they are choosing and skim through the text (looking for red flags)?
I myself, from speaking with people and reviewing the campaign comments, think that people watch the video, and after 20 seconds or so decide to back it, and then check out the models (versions), not reading much of the text.
I understand that there is a difference between backers (if you back many projects) or if this is the first time on KS, or if you are a fan/afficionado of the product or just think it is a cool product.
A campaign that is big is surely capturing both.
Very intrigued to get the discussion going and get your views.