Building an audience has been a very challenging objective.
The best way is to start backing up projects yourself! At least showing some love, supporting different campaigns and contacting the creators to offer your support! This is a way of a win-win situation.
Get your social media straight and start building momentum! Start contacting possible backers. Let them review your website, telling them to leave a feedback on it. Telling them your story and how you plan to overcome it! We are going by these principles, since our campaign is launching soon. As a matter fact, if you can please leave us your feedback! This would mean a lot to us, to see where we can get better. We would love to hear from you. https://www.kickstarter.com/projects/sapphireglass/673648652?token=963b431b