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What promotion channels are the best for CRF campaign?

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by dominicki » Fri Dec 16, 2016 4:30 pm

1. What promotion channels would you say are the most vital for successful CRF campain? Where is the best to communicate your idea the most? Virtual communities such as forums, peer-peer, Reddit? Or influencers in area such as bloggers, specialized websites (TechCrunch etc.), social media (FB,Twitter...), Google ads. I understand all those help, but I'm interested in platform which has the best impact on driving success to project.

2. Is CRF campain more successful because the product is great (it sells itself) or because of quality promotion? What makes ''great'' products fail and on the other hand some ''bad'' ones succeed? What if I'm doing promotion for someone else's idea and the idea is not something revolutionary? Should I just quit or could it be ''saved'' with good promotion practice? How would you explain similar products end up with different success? In what percentage you would say the success depends on let's say product 60% communication 30% luck 10%, or product 90% communication 10% etc.

3. How do you measure response, how do I know which channel brings me the most backers? And therefore measure where to invest in promotion. What measure is the most relevant for response on social media (likes, shares, followers, retweets, subscriptions…)

4. I've read many articles on this, but don't get many answers. They usually say make a good video, respond to backers, make buzz beofre the campain etc, but that is something I think should be common. Let's say I'm starting my own clothing line which I would sell online. We know there are a ton of companies doing just that, and my prouct isn't something extraordinary or different. Maybe only goodloking clothes differentiate me from competition. So, where do i communicate it? Just search fashion magazines and pitch? Or the idea is destined to fail in the beggining?

Many questions, I know, but I hope you understand what I'm asking. Thanks
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by Shields » Fri Dec 16, 2016 6:01 pm

What does CRF mean?
Yes, I did look it up, no joy.
Thanks!
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by sbriggman » Mon Dec 19, 2016 3:30 pm

This is a great question. I think that the most effective formula is getting traffic to your website or landing page, getting that traffic onto an email list, and using that as your primary sales channel.

The platform itself will vary from project to project. Some will see backers from Instagram, PR, Facebook ads, etc. I've profiled a few different ones on my podcast. The latest episode is about Facebook advertising.

See: http://www.crowdcrux.com/this-simple-st ... -planning/

I'm thinking about putting together a live 4-6 week online course that will walk campaigners through some of the answers to these questions, along with a weekly webinar and video tutorials. Thoughts?
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by William_84 » Mon Jan 09, 2017 9:14 pm

Two of the campaigns that I have followed closely due to similarity to my own project have either used FB (ads) or their newsletter to get people to back their campaign. The latter is obviously the most affordable way if you have a following. FB will allow you to get "new/first time" backers from my own research.
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by William_84 » Mon Jan 09, 2017 9:21 pm

Also depending on your product a good way to get people to your newsletter can be through workign with bloggs, influencers, news, etc.
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