These guys reached out to me with their story and thought it had some good tips for new creators.

Let me know what you think of their article.

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A very interesting article! These guys really did a ton of homework before they even launched!

It's an OK guide, the key to most campaigns is having an audience in place before you launch although he didn't really cover that in the article.

I completely agree - collecting the crowd beforehand is absolutely vital and something that we didn't do enough. We are 3 days into our campaign and already wishing we knew this beforehand!
Only found prefundia.com yesterday. I didn't know where to assemble people to signup - so we had a small facebook following which of course Facebook makes you pay now to access..

Victoria
The Moody Dudes
http://kck.st/1u0qr5D

It is "all about you" but that makes it sound as thought the customers are just going to flock to you. You have to bring that audience in and engage them. Didn't really like that point or as everyone else said, the lack of emphasis on building the audience.

Pretty good article!