KickstarterForum.org

This week on Art of the Kickstart we spoke to Ron Lynch of Big Baby Agency about his work with BackStrong, a Kickstarter campaign for a desk chair that fixes your posture. Key takeaways from this episode include:

-Why Kickstarter is a great marketing tool
-Why it’s important to focus on benefits when marketing a product on Kickstarter
-How to use celebrity influencers in a Kickstarter campaign
-Why focus groups and testing are important before launching a product
-How to set your Kickstarter campaign up for success before it launches

Check it out here and let us know what you think! https://artofthekickstart.com/chair-kickstarter-celebrities-love-aotk211/