Created a short Google Survey (4 questions). Looking forward to publishing the results.

http://goo.gl/forms/omahlsVuOG

Good question! I would recommend beginning to explain what Kickstarter is to your friends and family. Also, start to get a mailing list going and the website up, if you haven't already.

@Sbriggman Soon my company will be launching a video to complement our landing page.
Check it out at focalvid.com
Since you are so active in this Kickstarter community, I would love to hear your thoughts!

I agree Kickrank. How do you build that audience. Not so easy

The things that I can suggest are:

1 - pre-kickstarter audience - you need them to get a boost at the very start of your campaign
2 - A video of yourself or your product/project
3 - Roadmap until the completion of your product/project
4 - Build the audience trust from first impression

(easy to come up with a list but hard to do)