I've been trying to build relationships with bloggers for months. Then, I think I should send pitch emails to these bloggers before the campaign begins. However, I am confused how can these bloggers post a link to my kickstarter campaign if I send it before the campaign?

So, when is the best time to send pitch emails to bloggers?
a. About a month before the campaign begins
b. 1 week before the campaign begins
c. After the campaign starts

Thanks for helping,
Nelson

Hi Nelson, it is of utmost importance that you took several months to build a good active relationships with bloggers. I hope that by now you got their interest in your project and they'll be willing to cover your campaign on their blogs. It would be good to email them 1-2 weeks before you start your campaign, prepare a page on your website a kind of coming soon page for your Kickstarter and they could publish that page prior campaign start. This will help get their audience interested in your product, and also you can give them some incentive like special limited early bird rewards.
Also, depending on how good relationship you have with them, they can post updates on your campaign, throughout the duration of your campaign, from announcing the campaign launch to covering special updates, like reaching certain percentage of funding, adding new rewards etc.
Here's an article we have about contacting influencers for your campaign
https://www.krowdster.co/blog/crowdfund ... niche.html

Hey Nelson!

I just sort of answered this on this forum post: is-it-best-to-contact-newspapers-etc-before-or-after-launch-t5719.html

Here's some of my advice for pitching journalists and bloggers: http://www.crowdcrux.com/pitching-a-rep ... -campaign/

I wouldn't send pitch emails to bloggers a month beforehand. I would 100% develop a relationship with them though. You really need to take the time to understand what they write about and who they write for. Why is writing about your story going to benefit them? (yes bloggers, like me, are selfish haha)

I personally cover stories that showcase crowdfunding success. So, the person either has to share things they've learned that would be valuable to podcast listeners and in some way provide credibility with a successful campaign, or having tried out a lot of things to obtain that knowledge.

Most bloggers are both financially and mission motivated. They may want to share cool board games with their audience, because they believe in the creator movement. You have to figure out what they care about and approach them as a human being a month out.

Alvieri Watches wrote:I've been trying to build relationships with bloggers for months. Then, I think I should send pitch emails to these bloggers before the campaign begins. However, I am confused how can these bloggers post a link to my kickstarter campaign if I send it before the campaign?

So, when is the best time to send pitch emails to bloggers?
a. About a month before the campaign begins
b. 1 week before the campaign begins
c. After the campaign starts

Thanks for helping,
Nelson

Hey Nelson,

As a crowdfunding blogger, I receive tons of emails and press releases every week, and I have to say that it gets annoying to get emails from people I don't know who expect something from me without even creating some kind of relationship or try to network with me,

I don't mind hearing about projects coming up a month or 2 from now m but don't expect me to remember about it when you launch.

1 week before launch is good but still reach out to me like you would family or friends and don't just send a sales page of your crowdfunding project with a press release is attached.

After you launch is a little too late. Unless you just want me to share your project on our social media pages which isn't asking too much.

Vanessa wrote:Hi Nelson, it is of utmost importance that you took several months to build a good active relationships with bloggers. I hope that by now you got their interest in your project and they'll be willing to cover your campaign on their blogs. It would be good to email them 1-2 weeks before you start your campaign, prepare a page on your website a kind of coming soon page for your Kickstarter and they could publish that page prior campaign start. This will help get their audience interested in your product, and also you can give them some incentive like special limited early bird rewards.
Also, depending on how good relationship you have with them, they can post updates on your campaign, throughout the duration of your campaign, from announcing the campaign launch to covering special updates, like reaching certain percentage of funding, adding new rewards etc.
Here's an article we have about contacting influencers for your campaign
https://www.krowdster.co/blog/crowdfund ... niche.html

Thanks. I will send the email pitch 2 weeks before the campaign.

sbriggman wrote:Hey Nelson!

I just sort of answered this on this forum post: is-it-best-to-contact-newspapers-etc-before-or-after-launch-t5719.html

Here's some of my advice for pitching journalists and bloggers: http://www.crowdcrux.com/pitching-a-rep ... -campaign/

I wouldn't send pitch emails to bloggers a month beforehand. I would 100% develop a relationship with them though. You really need to take the time to understand what they write about and who they write for. Why is writing about your story going to benefit them? (yes bloggers, like me, are selfish haha)

I personally cover stories that showcase crowdfunding success. So, the person either has to share things they've learned that would be valuable to podcast listeners and in some way provide credibility with a successful campaign, or having tried out a lot of things to obtain that knowledge.

Most bloggers are both financially and mission motivated. They may want to share cool board games with their audience, because they believe in the creator movement. You have to figure out what they care about and approach them as a human being a month out.

Hi Briggman,
I have read this article before,http://www.crowdcrux.com/pitching-a-rep ... -campaign/ .Actually, I subscribe to your newsletter. Your articles are really helpful for me. Thank you!

I have been trying to build relationship with a lot of bloggers for 2-3 months by commenting on their blogs and engaging via twitters. I found the relationship building is really hard perhaps because I had no experience in pitching media before. Hopefully, it will be fruitful.

I found Ravean and Baubax used PRMediaNow to pitch media. They got a lot of media coverage, especially Baubax. I ever thought to use their service too for pitching media but their price is crazy (Baubax and Ravean are rich ha2. They also used funded today which is so expensive). Actually, I can afford PRmedianow’s service but I should spend my entire advertising budget on it. It’s like a bet for me as I know it cannot guarantee a lot of coverage even though they have good networking.

Then, I also tried to look for cheap services for pitching media but their reviews are bad. Perhaps crowdfundingpr can offer new services: media outreach ha2.

Ayudos.com wrote:

Alvieri Watches wrote:I've been trying to build relationships with bloggers for months. Then, I think I should send pitch emails to these bloggers before the campaign begins. However, I am confused how can these bloggers post a link to my kickstarter campaign if I send it before the campaign?

So, when is the best time to send pitch emails to bloggers?
a. About a month before the campaign begins
b. 1 week before the campaign begins
c. After the campaign starts

Thanks for helping,
Nelson

Hey Nelson,

As a crowdfunding blogger, I receive tons of emails and press releases every week, and I have to say that it gets annoying to get emails from people I don't know who expect something from me without even creating some kind of relationship or try to network with me,

I don't mind hearing about projects coming up a month or 2 from now m but don't expect me to remember about it when you launch.

1 week before launch is good but still reach out to me like you would family or friends and don't just send a sales page of your crowdfunding project with a press release is attached.

After you launch is a little too late. Unless you just want me to share your project on our social media pages which isn't asking too much.

Hi Ayudos,
Thank you for your suggestions

Alvieri Watches wrote:

Ayudos.com wrote:

Alvieri Watches wrote:I've been trying to build relationships with bloggers for months. Then, I think I should send pitch emails to these bloggers before the campaign begins. However, I am confused how can these bloggers post a link to my kickstarter campaign if I send it before the campaign?

So, when is the best time to send pitch emails to bloggers?
a. About a month before the campaign begins
b. 1 week before the campaign begins
c. After the campaign starts

Thanks for helping,
Nelson

Hey Nelson,

As a crowdfunding blogger, I receive tons of emails and press releases every week, and I have to say that it gets annoying to get emails from people I don't know who expect something from me without even creating some kind of relationship or try to network with me,

I don't mind hearing about projects coming up a month or 2 from now m but don't expect me to remember about it when you launch.

1 week before launch is good but still reach out to me like you would family or friends and don't just send a sales page of your crowdfunding project with a press release is attached.

After you launch is a little too late. Unless you just want me to share your project on our social media pages which isn't asking too much.

Hi Ayudos,
Thank you for your suggestions

No problem, feel free to email me and send articles to us as well at features@ayudos.com

Hello there!
Great community around here and helpful tips and advice!

Me and my team are preparing a kickstarter campaign and I'm the one responsible for the media coverage and finding the people to spread the world when our campaign will be launching. Can you guys give me some tips on how can I approach the bloggers or people in this area?

It would be very helpful for us! Thank you very much!