by MeteoGesualdo » Thu Aug 20, 2026 10:21 pm
Hi Marek, I’m also working on promoting a small independent project in Europe, so I understand how difficult it can be to reach people outside your immediate network.
One approach I’m currently using is to start very locally and then expand gradually: local Facebook groups, personal contacts, Instagram, niche communities related to the project, and only afterwards larger international communities.
I also think it helps to adapt the message to each audience instead of posting the same fundraising text everywhere. For European audiences, local language and a clear explanation of exactly how the funds will be used can make a big difference.
I’m still testing this myself, but I’m also using separate referral links for different channels so I can understand which ones actually bring interested people.
I hope your fundraiser goes well, and good luck with reaching more donors in Europe!