1. Facebook ads are not really worth it, they have a really really high bounce rate. I have tried different target audiances but none seems worth it.
2. Dont launch the project at the election of a new president
3. Dont release your press release the same day as election.. journalists are not focused on film... I can tell you that, (arrogant Swede)
4. Poster image is very very important
5. Its hard to get back up after you loose the launch momentum.
Guess nothing new here
Here is my project if you are interested
https://www.kickstarter.com/projects/25 ... he-horizon



